For real estate brokerages

Stop explaining the closing process. Let Keyway do it.

Every transaction becomes a live timeline your clients check themselves — with automatic texts the moment something changes, and no-login links for the lender and the listing agent too.

TCPA double opt-in 7 languages No app to install
RR
Raven Real Estate
Your agent
12 days to close
1284 Maple Ct, Warren MI
Offer accepted
Earnest money deposited
Inspection complete
Happening now
Appraisal ordered
Loan in underwriting
Clear to close
Keyway: update on 1284 Maple Ct — Inspection complete. See what this means: keyway.app/t/…
7
languages, one link
<60s
to create a deal
3
no-login links per deal
0
logins for clients to remember
Try it yourself

This is what your clients see

A real buyer timeline — the same milestones, words, and languages your clients get. Click any step to move the deal forward and watch the text that goes out. Then switch the language.

RR
Raven Real Estate
Your agent
32 days to closing
1284 Maple Ct, Warren MI
Usually 7–10 days — no news is good news
Your lender hired an independent, licensed appraiser who will visit the home and confirm it is worth what you are paying. Neither you, the seller, nor even the lender can influence the result — that independence is exactly what protects you from overpaying. Nothing is needed from you at this step; the appraiser coordinates directly with the seller's agent.
Keyway: 1284 Maple Ct — ✓ Inspection complete. keyway.app/t/…
The client experience

A closing, as your client's phone sees it

No portal, no password, no app. Every buyer already knows how to read a text — so that's where the closing lives. Here's a real 38-day thread, including the moment the client switches their timeline to Spanish.

The anxious calls stop
Clients check the link instead of calling at 5pm to ask if anything happened.
Bad news arrives explained
When underwriting asks for more, the text says what it means and what to send — before panic sets in.
You look like the pro you are
Every message carries your brokerage's name. Keyway stays invisible.
Day 1
Raven Real Estate: Hi Maria! Your offer on 1284 Maple Ct was accepted 🎉 Follow every step here: keyway.app/t/… Reply YES to get updates by text.
YES
Day 9
Raven Real Estate: update on 1284 Maple Ct — Inspection complete. See what happens next: keyway.app/t/…
Day 22 · switched to Español
Raven Real Estate: noticias de 1284 Maple Ct — ¡Tasación completada! El valor respalda su precio de compra. Vea su cronograma: keyway.app/t/…
Day 31
Raven Real Estate: el prestamista necesita un documento más para 1284 Maple Ct. Es normal — casi todos los préstamos lo piden. Detalles: keyway.app/t/…
Day 38
Raven Real Estate: 🔑 1284 Maple Ct es oficialmente suya. ¡Felicidades, Maria!
What's inside

Everything a closing needs, nothing it doesn't

Texts that write themselves

Every milestone goes out by SMS automatically, in the client's language. Quiet hours and a rate guard are built in — updates queue and batch instead of spamming.

One timeline, seven languages

Clients follow their closing in English, Spanish, Ukrainian, Russian, Romanian, Polish, or Bengali — switchable anytime, every step in plain words.

Lenders update with one tap

Loan officers get a magic link scoped to their steps. One tap marks it done and the buyer is texted instantly.

The other agent stays in the loop

Listing agents get a read-only status page for your mutual deal, and can opt in to the milestones their seller cares about.

When underwriting asks for more

The lender posts one note from their link — it lands on every timeline, the buyer hears about it in their language, and you're pinged. Nobody explains it three times.

A 15-minute undo

Fat-fingered a milestone? Undo within 15 minutes and no correction text is sent — the mistake stays invisible.

Email rides along with every text

Each milestone also lands in every inbox — client, lender, and listing agent — so the update is there whichever way they look for it.

A dashboard brokers actually use

Every deal at a glance — on track, waiting on the lender, or gone quiet — plus one number your clients feel: automatic updates sent this month.

Built for big offices

Search hundreds of agents in two keystrokes, edit roles, deactivate departures in one click. Every change is audit-logged.

Compliance you can't forget

Written consent is captured at deal creation, and nobody — client, lender, or cooperating agent — receives recurring texts until they reply YES. STOP is honored instantly, quiet hours are enforced, and every message and consent timestamp is logged.

How it works

Three steps, then it runs itself

STEP 1

Create the deal

Address, client, closing date — under a minute, consent captured. Your client gets their timeline link by text and email instantly.

STEP 2

Share the links

The lender and the listing agent each get their own no-login link — one to update their steps, one to watch the status.

STEP 3

Tap as things happen

Mark milestones done as the deal moves. Keyway tells everyone who needs to know, in their language, at a reasonable hour.

New — the Keyway app

Your whole pipeline, in your pocket

Clients never need an app — but you get one. Create deals from the car, advance milestones from the closing table, and feel the buzz the moment a lender marks a step done. iPhone and Android.

Push when the lender moves Full deal form, on the go Same account, same deals
Keyway · Great Lakes Lending marked “Clear to close” — 1284 Maple Ct 🎉
Deals · 3 active
1284 Maple Ct9 of 11
Clear to close
4821 Maple Grove Dr5 of 11
In underwriting
287 Lakeview Ct3 of 5
Final walkthrough

Give every client a window into their closing.

Register your brokerage in minutes. Your first deal — and the calls it saves — is about sixty seconds away.

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